Over the last years the fair that was initially purposed as a purely commercial affair has become an event contributing to development of an alternative view of photographic art and its history. Without any opposition to photographic institutions established in Moscow, the Salon offers a brand-new exhibition arrangement combining a permanently high, actually, museum level of exposition and club atmosphere.
“The idea of developing the Salon in a qualitative rather than in a quantitative sense was a deliberate decision”, says MPS director Mark Kobert. “The Salon is gradually becoming an important event in the world of photography, and it generates the need for organizing exhibitions of a very high level. The popularity of photography as a medium entails emergence of a great number of projects, and today project monitors enjoy widest opportunities of presenting really outstanding works to the audience”.
The exhibition part of the Salon will be represented by two special projects being absolutely different conceptually but similarly manifesting the ability of photography to influence the human perception structure. The project “Photography: Eternal Order of Chaos” makes the visitor think over the question of how photography lets the mankind systematize social realm chaos and shape a well-ordered visual reality. The development of photography as a scientific tool of cognition is traced historically from its genesis till involvement into social life arrangement. Private Russian collections will include the works of Lazarev, Shimansky, Khaldei, and Trankvillitsky.
The second special project “Make the Internet Remember the Holocaust” is on a similar topic. It’s a visual investigation by Alexander Mikhalkovich touching upon the issue of collective memory and providing a powerful impetus to transformation of the present by understanding the experience of the past.
Most all significant photographic institutions and collectors from Moscow and Saint Petersburg take part in the Salon. Foreign participants are represented by galleries from Paris, Minsk and Brussels.
Salon educational aspect is much emphasized – a number of lectures and workshops on the commercial aspect in photo collecting and presentation of some photo publications are planned.
Like in the previous years, the first floor will be provided to Photo Collectors Club for free demonstration of photo collections and exchange of opinions.
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Galleries. Foundations. Collections: 12/09 – 16/09
Independent authors: 20/09 – 28/09
Moscow Photographic Salon is an annual fair to bring together all the participants of photography market: galleries, foundations, private collections. At present, it is the only event in Russia which has worked out its specific commercial offer in the sphere of photography.
The Salon will be held in two stages over the period from September 12 to September 28, 2014 in the Gallery of Classical Photography, the total area of which is over 1,000 square meters. In the first part which will be held from September 12 to September 16 there will be demonstrated collections of Russian and foreign galleries, foundations and photography collectors. During the second part of the Salon, which will fall at September 20-28 one will have a chance to contemplate the works by contemporary Russian authors from different corners of our country.
The event is deemed to be a miniature counterpart of global photographic fairs and aims at creation of the Russian photography market along with its integration into the global market. It also pursues the objective of working out uniform terms, certification, distribution and photography works performance standards.
Over thirty European galleries and collectors were attracted to participate in the first part of the Salon. It was caused by substantial interest in the event on the part of foreign participants of photography market. Works by Russian authors will be represented by a number of native dealers and collectors, and will take approximately one third of the Salon’s exhibition space. The number of participants is limited by the total Salon area and organizers’ desire to boost the level of the exhibited works of art and, consequently, to tighten the selection criteria. As Mark Cobert, MPS art director points out: “A number of well-grounded remarks regarding previous Salons made us reconsider the event concept and considerably tighten the requirements to participants. These measures had a favorable effect on artistic constituent of the demonstrated photographs and in the long run we managed to collect under the same roof really outstanding works which are of interest for a wide audience as well as for connoisseurs of art”.
Apart from that, there was considerably enlarged the display area for special projects of the Salon representing a wide range of outlooks on photographic art of the 20th century. The main project of MPS 2014 – “Subjective color” – was presented by the curator and collector of photographs Artyom Loginov and reflects the establishment of color photography as a visual language.
No doubt, the first exposition of the National Photography Museum in France will appeal to a wide audience – a photography collection of the stardom in the world of photography, which includes works by August Sander, William Klein, Walker Evans, Berenice Abbott, Elliott Erwitt, Louis Ferreira, Mary Ellen Mark, Pierre Beranger, Frantisek Drtikol, etc. The large size of proof (up to 120х180cm) made the year 1984 a turning point when European museums started perceiving photography as an art-object.
A series of special projects is crowned with the exhibition of Paul Strand’s proofs with photographs dating back to the 1930s from legendary “Mexican portfolio”.
Being the fourth in succession, the Salon has a number of fundamental distinctive features that helps it stand out against the previous events. First of all, the fair will serve as a springboard for a number of photo-publications, exhibitions and auctions in 2014-2015.
For the duration of the Salon, the whole space of the ground floor will be at the disposal of collectors for the purpose of free demonstration of photographic collections and communication.
Without being opposed to well-established photographic institutions in Moscow, the Salon offers an alternative take on photography and its history. The Salon doesn’t pursue the aim of taking the lead in popularity and attendance ratings. Just the other way round, it is quite a chamber event for art lovers with a museum level of the presented projects and club atmosphere.
Salon working hours: 12/09 – 28/09/2013, Wednesday-Sunday, 12.00p.m. – 10.00p.m.
Salon address: Savvinskaya naberezhnaya, d.23 str.1
Mark Cobert, +7 903 733 3050,
Contact information for press:
Irina Karataeva, +7 965 112 4230,
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Moscow Photographic Salon, organized by the Classical Photo Gallery, took place from the 12th until the 22nd of September, 2013. The Salon is the only event in Russia focused on creation and development of the photography market. The major task of the organizers was to represent a well-defined offer in the photography sphere and to determine the demand trends for galleries and dealers.
Mass media showed a high interest in the Salon — the opening was shown by 9 television channels (including 3 federal channels), total amount of mass media announcements exceeded 120. One of the world's leading photography experts Serge Plantureax spoke during the opening of the Salon and confirmed the interest of the European photographic community to the event.
UniCreditBank was the title sponsor of the Salon.
The Russian Managers Association and the British Higher School of Art and Design were the partners of the Salon.
Kommersant Publishing House, NTV+ Channel, Foto&Video Magazine, Chocolate Radio were the media partners of the event.
13 galleries, funds and private collectors and 36 authors from all the Russia took part in the Salon. The total exhibition perimeter was 325 meters, and the total exhibition area exceeded 1000 sq. m. Around 400 works of photo artists were exhibited as part of the Salon; the overall value of the works exceeded 135 million rubles.
Four special projects were presented: The Last Supper by Rauf Mamedov, an exhibition of graduate works of senior students of Rhode Island School of Design, and globally recognized photographs of the 19th century: Le Nouvel Opéra de Paris: Sculpture ornementale — a portfolio of Louis-Émile Durandelle, and a report on the Crimean War of 1854 by Roger Fenton.
More than 6000 viewers visited the Salon.
Первая спутниковая телекомпания, уже более 17 лет являющаяся лидером российского рынка платного телевидения.
ЮниКредит Банк — коммерческий банк, работающий в России с 1989 года. Крупнейший российский банк с иностранным участием, занимет 9-е место в рейтинге Интерфакс-100 по объему активов по результатам 2013 года.
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Московская музыкально-информационная радиостанция для тех, кто получает удовольствие от жизни, стремится к лучшему, ставит перед собой новые цели и добивается своего.
Впервые Салон состоялся в 2012 году в Галерее классической фотографии под названием PhotoMixFight и объединил под своей крышей работы нескольких десятков фотографов со всей страны. Мероприятие было тепло встречено публикой и в том же году состоялось ещё раз в пространстве Photo_Hub_Manometer в центре дизайна «Арт-Плей».
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